Precision media strategy & planning.

DATA-LED.
RESULTS-DRIVEN.

Hawkeye Advertising is an independent, Australian owned media agency located in Melbourne. We specialise in media strategy, planning and buying for small to medium sized businesses looking to grow.

We understand that no two brands are the same, which is why we work closely with your business to deliver custom, data-led strategies that deliver real results.

What Our Clients Say.

“Mayver's Foods has had a highly successful partnership with Hawkeye for multiple campaigns. Their in-depth industry knowledge, understanding of our brand and ability to provide strong strategic recommendations have consistently delivered outstanding results. Their competitive rates and innate capability to navigate the intricacies of campaign processes have allowed us to maximise our marketing budget without compromising on quality.”
BETHANEY GEORGECEO, MAYVER'S FOODS

“Hawkeye Advertising is unlike any media agency I've worked with in the past. Their attention to buying is thorough and considered and they are open to executing strategies that are left of centre. Hawkeye has enabled us to merge data with ambitious creative strategy to speak to multiple audience segments while creating a truly unique omni-channel campaign. Lachy and Rob not only understand advertising, but also the need for a personalised approach to each brief paired with exceptional customer service.”
ADRIANFOUNDER, POMERIVM

“Every recommendation Hawkeye makes is backed by solid data and analytics which has consistently translated to positive results for Waterman Workspaces. What sets them apart is their ability to work with any budget with a remarkable talent to make every dollar count. It's a testament to their expertise, industry relationships and negotiating power. Most importantly, Lachlan and Rob are just great humans. They are approachable, incredibly accommodating and exceptionally responsive.”
ROBBIE MATERIAPRODUCT MARKETING MANAGER, WATERMAN

We Grow Brands With Effective, Results-Driven Advertising.

Learn More About Our Services

Media Strategy Development

We combine data, research and hands-on experience to help brands maximise their return on media spend by identifying who their ideal customer is and the most effective channels and tactics to reach them.

Media Planning & Buying

Taking a channel-agnostic approach, we build bespoke channel plans across all traditional and digital channels to ensure our clients reach their ideal customer with maximum impact and effectiveness.

Audience Analysis & Targeting

Utilising a suite of qualitative and quantitative research and data platforms, we gain comprehensive insights around your target audience. This allows us to better understand their demographics, attitudes, interests, behaviours and media consumption habits.

Campaign Management

We manage the entire campaign process from the initial strategy phase to buying, implementation and post campaign reporting. This ensures a seamless and a hassle-free experience for our clients.

Reporting & Optimisation

We monitor and optimise campaign performance in real-time and make on-going adjustments to maximise campaign outcomes wherever possible. This ensures campaign targets are achieved and provides actionable insights for future campaigns.

How We Do It.

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